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With the belief that customers are the true foundation of our business, we secure unconditional trust from our customers by always respecting their opinions and constantly creating and providing values that help our customers.
1. Respect for Our Customers
We always listen to the opinions of our customers, believe that customers' genuine requests are always right, and set customers as the number one priority in making all decisions and conducting activities.
2. Creation of Value
(1) Under the acknowledgment that the development of customers defines our development, we constantly try to find the value that our customers need.
(2) We continuously create a true value that will help our customers in practice and give them satisfaction.
3. Providing Value
(1) We only speak the truth to our customers and never fail to keep our promises.
(2) We provide top quality products and services at a reasonable price, and we quickly and accurately respond to fair demands made by our customers.
We comply with the relevant laws and regulations of the business locations all around the world, and gain competitive advantage in a proper and lawful manner.
1. Pursuit of Free Competition
(1) We respect order in the market economy all over the world according to the principles of free competition, and secure trust from our customers through the quality of our products and services.
(2) We compete fairly and in good faith with our genuine capabilities, and do not violate the interests or misuse the weakness of our competitions.
2. Compliance to Laws & Regulations
All domestic and foreign business activities must comply with all the laws and regulations of that country, and they must be conducted with respect to the trade customs.
All transactions are made according to the principles of free competition with guarantee in equal participation opportunities. We strive for joint development in the long-term by building a relationship of mutual trust and cooperation through transparent and fair trades.
1. Equal Opportunities
(1) Equal opportunities to participate in registering and being selected as a trade company shall be given to any qualified companies.
(2) Registration and selection of trade companies shall be conducted in an objective and rational manner based on a fair assessment criteria.

2. Fair Trading Procedures
(1) All trades shall be done fairly with companies at an equal position, and there shall be a thorough negotiation and discussion in the matters of trade conditions and procedures.
(2) There shall not be any form of misconduct by abusing superiority in position.
(3) Information necessary for the trade shall undergo appropriate procedures and be provided to both parties in a timely manner. The results of the trade shall be assessed regularly and be improved and supplemented by both sides.

3. Pursuit of Mutual Development
(1) Active support shall be provided for the trade company to gain competitiveness and grow in the long-term through technological assistance and business management instructions. Profit generated through innovation shall be shared by both parties.
(2) We shall make joint efforts with the trade company to create a clean trading environment and maintain a fair trading system.

Employees shall establish a proper value system based on the belief of honesty and fairness, and achieve any given missions through continuous self-development and proper job performances.
1. Fundamental Ethics
(1) As a member of Heesung Electronics, employees shall have pride and self-respect, and always maintain an honest and fair attitude.
(2) With high ethical standards, employees shall try to maintain personal dignity and reputation of the company at all times.
2. Mission Accomplishment
(1) Employees shall faithfully carry out their given duties in accordance with the vision and policies of the company.
(2) Employees shall do their best to complete the given tasks in a proper and fair way, and comply with all the relevant laws and regulations.
(3) Employees shall manage the company assets well, and protect the company's confidential information that was acquired.
(4) Employees shall increase the efficiency of job performances through effective communication and active cooperation with colleagues and other departments.
3. Self-Development
Employees shall form a definition of an 'ideal employee' themselves, and constantly strive to become an ideal employee themselves through continuous self-development.
4. Fair Job Performance
(1) Employees shall carry out all duties in an honest and fair manner, and always try to create a healthy corporate culture.
(2) Employees shall not accept financial benefits of any kind from stakeholders that could prejudice them in making job-related decisions.
(3) Employees shall not behave in an immoral or unethical manner in relation to daily activities or job tasks that could receive criticism from the public.
5. Avoiding Conflict of Interest with Companies
(1) Employees shall avoid any relationships or behaviors that many cause a conflict of interest with the company.
(2) Employees shall not use the company's assets for personal gain without permission.
The company shall treat all employees fairly according to ability and achievement and treat them with human dignity. The company shall make efforts to allow employees to demonstrate their creativity and potential.
1. Respect for Human Dignity
(1) The company shall display trust and true affection for people, and treat all employees as an individual.
(2) The company shall be committed in allowing the employees to achieve feelings of pride and personal fulfillment through their work based on a sense of ownership.
(3) The company shall take necessary action such as education and instructions as well as establishment of institutions in order for the employees to accomplish their missions in a fair way.
2. Fair Treatment
(1) Equal opportunities shall be given to all employees depending on their abilities and qualifications.
(2) Abilities and achievements of employees will be evaluated based on fair standards, and they will be duly rewarded.
3. Promotion of Creativity
(1) An environment, which promotes the employees' creative thinking and autonomous actions, shall be created.
(2) Active support shall be given to employees to develop their abilities, and talented professionals will be fostered for long-term purposes.
(3) Privacy of individuals shall be respected, and a mature organizational culture shall be achieved on the basis of mutual trust and understanding.
Through rational business development, the company shall protect the interests of shareholders by growing as an honest company and contribute to social development and improvement of the quality of life for the public.
1. Rational Business Development
(1) Business shall be conducted with respect to the social values of the region whether it is at home or abroad.
(2) Expansion of business will be pursued on the basis of stable growth of the company.
2. Protection of Shareholders
The company shall contribute to national development through job creation and honest tax payment, and to social development through projects related to culture and social welfare.
3. Contribution in Social Development
The company shall contribute to national development through job creation and honest tax payment, and to social development through projects related to culture and social welfare.
4. Protection of the Environment
The company shall strive to prevent environmental pollution and protect the environment in order to preserve a clean environment.